For any business looking to grow and survive in the market, it is highly important to understand how credible it appears to potential customers and stakeholders. Credibility is the quality of being trusted and believed in. A positive business rating encourages stakeholders to stay engaged with the company. Here are 5 powerful ways to improve credibility for your business:
Consumers expect the same level of quality in goods and services to optimally satisfy their wants. Companies need to consider their previous practices while developing new plans and strategies. Let's examine the golden circles for businesses to be consistent:
Building consistency helps to retain existing customers and build rapport with new customers. This leads to a wider customer base, which then results in higher sales and profits. A study shows that 57% of the purchasing decisions are made before a customer even talks to the supplier.
Engaging with the direct customer, which in many cases is the sales department, can be useful to understand the customer personas for other departments in the organization. Learning about the differences in the buyer's journey and the customer journey is crucial when placing your strategies and offerings upfront. A continuous flow of feedback and information within the organization through functionally differentiated departments, can help in building the required consistency.
Consistency is a noteworthy step while dealing with different parties. It helps to increase the customer satisfaction and awareness, thereby maintaining stability in the company’s practices.
Use Social Media
Online presence is a must in the technological era to maintain consistency. Ensuring the websites and social media channels of a company are curated with relevant information will build a sense of professionalism. Let's check the golden circles for businesses to use social media:
A social media presence helps build a loyal customer base. Wondering how to establish search engine rankings with lower marketing costs? Social media can help your business gain trust and credibility.
Digital platforms like Facebook, Instagram and Twitter have large user bases. Businesses can build their presence on such platforms to generate traffic and redirect them to the main company website. A website needs to be designed with consideration towards the customer demographics as one of its determinants (such as a chat box option to make it instant and easy). YouTube helps businesses to address customer queries, promote brand messages, portray life at the office, and much more. Snapchat, Pinterest, LinkedIn and TikTok are some of the other developing social media platforms that businesses can have an effective presence on.
The vast array of features that different social media channels have allow companies to check on what is most preferable for them. The digital age has enabled market entrants and existing businesses to make use of these platforms for enabling the flow of information to the majority of the public.
Linked to a social media presence, companies need to establish ways to accommodate customer willingness to interact with the brand. The digital platform can fill in the gaps of accessibility that is caused by face to face interaction (physical presence). Let’s understand the golden circle for a business to be accessible:
Accessibility helps to maintain a wider and more stable customer base. Building social media presence by taking into consideration the people who are physically disabled, can drive engagement with the brand and also help build a socially responsible image for the company. This type of company culture helps create positive buzz and instills a sense of inclusivity on the public’s part towards the brand.
The accessibility of screen readers and descriptive text needs to be present with the images to ensure the interests of disabled audiences. Using videos on your platform is another way to gather public attention. Making sure that a caption feature is available in the videos can serve a great help to the people who are suffering from hearing disability. Using headers to structure the different contents on the platform and providing two to three ways of staying in touch with the company can help customers stay on track with their queries.
Business accessibility needs to cater towards people with those including hearing, vision, motor and cognitive disabilities. Firms today are designing their digital presence by taking into account the issues people are facing when it comes to accessibility. They are far more stretched in breaking down the barriers to accessibility that people face, to the greatest extent feasible for the company.
Prioritize customer service
As much as consistency is important, so is providing good customer service. Handling customer complaints, demands, feedback and suggestions can improve customers' willingness to deal with the company. Let's go through the golden circles for businesses to prioritize customer service:
Looking up practices that can improve the quality of customer service can help businesses to avail a quick pick of their brand when it comes to a particular industry. A study shows that 96% of the customers say customer service is important in their choice of loyalty to a brand. An extended personal relationship with the customer and a two-way channel (customer and business) of exchanging ideas starts building, when businesses prioritize customer service. it shows that two-thirds of the customers will share personal information with brands, only in exchange for some kind of value.
Strengthening customer service skills like empathy, adaptability, communication, knowledge and ethics are some attributes that company’s executives and representatives can work on. Customer interactions can be improved by interacting with the customers until they make their purchase decisions and continue to follow up regarding any feedback, new deals, offers, and product requirements. Cater your customer service strategies to be specific and personal by building communities, being available when required and allowing customers to provide feedback.
Customer service is incredibly valuable for a business organization for their long term survival in the market. To build a competitive edge and have a fruitful base of parties to deal with, businesses are striving to fulfill customer demands and handle tasks with utmost clarity.
Launch a company blog
A blog’s presence can generate traffic to your site while creating awareness on the company’s offering and practices. Effective SEO techniques might help companies to effectively reach the target market and this can soon help in building valuable credibility. Let's dive deeper into the golden circles of businesses to, launch a company blog:
A blog drives long term results in a budget friendly way. Having information which is SEO friendly and driving back links to articles can help optimize the SEO performance and help you rank high on google. A study by Demand Metric shows that businesses that blog get 55% more website visitors than businesses that don't. High-quality, influential content on a blog can provide a voice for the company, which can further help them attract people from different areas of interests. Blogs provide a way for companies to receive instant feedback through setting up polls, surveys and comments sections with the articles. It can help gather emails that are next to impossible sometimes and this can help companies communicate with clients without much effort involved.
Businesses new to blogging can get professional support from companies like HubSpot and WordPress. Host your blog on your main site and post valuable content for customers, link it to other resources online, and provide the best experience for your readers. Keep updating your blog to generate traffic and let others find you online.
Businesses today maintain blogs to position their brand and attract customers. Blogs allow businesses to cite the valuable contents on a regular basis, making it an informal way to enter information. When this is read and viewed by people holding different beliefs and interests, it can grab the attention of the company's website.
Be the best at what you do
Work with the best capacities and let people know your true potential, as the above steps might fairly be tough to think about in the short run but the periodical progress will admire you to think how the marginal benefits of positive credibility is greater than the cost of implementing such practices (above mentioned ways) into action.
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