Side Hustle
What is Side Hustle?
Side Hustle is a virtual program that offers webinars, coaching, and access to grants to help NEO college students start or grow a side hustle. A side hustle is something you do outside of a traditional job or during your studies to earn money. Side hustles are low risk to start, and not only help you earn extra income, but can also build valuable skills to strengthen your resume.

Noah Grant used his time in Side Hustle to develop AdPilot, an AI-powered platform designed to automate the process of creating and managing Meta advertising campaigns for small businesses and marketers.
The platform focuses on simplifying the entire ad lifecycle, including generating ad creatives, launching structured campaigns, monitoring performance, and automatically optimizing results by pausing underperforming ads and scaling top performers.
“Running ads shouldn’t take hours of constant testing and tweaking. I wanted to build something that handles the heavy lifting so businesses can focus on growth.”
– Noah Grant
If you’re interested in applying for the Side Hustle Program, please use the form below to contact us.