SEASON TWO | EPISDODE 1
​Sarah Waters (Boondock Boarding) & Leon Contrereas (Morphoneogenesis)

​Episode Themes: Service-Based Businesses, Pricing, Marketing
Sarah Waters
Boondock boarding
Lorain County Community College
Leon Contrereas
morphoneogenesis
Baldwin Wallace
​University
Service-based businesses require special strategies to be successful. Luckily, Sarah and Leon not only dreamed up solid ideas for much-needed services, they learned ways to manage customer relationships and put the Four P's of Marketing (product, place, price and promotion) to use -- in between studying for finals and hanging out with friends, of course.

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Sarah Waters, Boondock Boarding 
​An environmental studies major with a love of the outdoors, Sarah combined her interests and passion with an emerging desire to launch a venture in the dog service industry. And just like that, Boondock Boarding burst onto the Northeast Ohio regional pet care scene, offering boarding, bathing, rescue and limited training services. 

​Running Boondock isn't only about Sarah's love of pets. Her business values innovation and sustainability, employing efficient energy sources and solar power where possible -- and the Boondock team even uses biodegradable bags to deal with doggie waste.​ Sarah's story is proof that you can combine your skills and values into a successful venture.

Sarah's Tips
  • Use multiple planners -- offline and online.
  • Keep good records. 
  • Remember that solopreneurs don't have to go at it solo. It's OK to ask for help.
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Leon Contrereas, Morphoneogenesis 
Simply studying physical therapy, exercise science and human biology just wasn't enough for Leon. Launching Morphoneogenesis took his interests to the next level. An online platform, Morphoneogensis enables customers of varying skill levels to get in shape and meet their fitness goals.

While playing team sports, Leon began to connect fitness with health science and the importance of helping others navigate the seemingly endless possibilities for getting into shape. But how do you put a price on health? Leon established a network of mentors and friends with backgrounds in finance to help him align his pricing with the value Morphoneogenesis provides its customers.

Leon's Tips
  • He uses 4 calendars:
    • One for personal matters
    • One for academics
    • One for extra-curriculars
    • One for Morphoneogenesis 
  • Seek out help and resources -- other people who believe in your vision.

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